In a recent podcast interview with Rap Radar, Gotti admitted that 'Down in the DM' was 'just another song.' 'I’m making three, four, five songs a day,' he said. In the last week alone: Lil Mama shared a video called 'Memes,' Lil' Kim enlisted Kevin Gates for a Valentine's Day track called ' #Mine', and Soulja Boy offered a sleazy artwork-toting single called ' Snapchat.' All three are lame attempts to recapture what 'Down in the DM' does so naturally, revelling in the shallowness of Instagram. The addition of two full-fledged verses from Nicki Minaj improves on the original and also gives the album its best and most memorable burst of rapping. 'Down in the DM' isn’t a fluke hit, but it’s enjoyed the type of viral success that can’t be forced.

Lil Wayne shows up on 'Bible' for a rote banger Future punches in a forgettable verse on a flat trap anthem called 'General' Pusha T snarls appropriately on the middle of 'Hunnid.' The collaborations are evidence of Gotti’s industry footprint rather than creative matchmaking, and the only one that strikes a spark is mold-breaker 'Law,' which folds E-40 comfortably into a slinky beat with bells ringing in the background.Īnd then there’s the album’s money-maker. But for all his pride and investment in the city-Gotti’s Collective Music Group label has signed local up-and-comers like Blac Youngsta, Snootie Wild, and Zed Zilla- The Art of Hustle reads generically Southern.ĭespite an impressive head count of industry heavyweights, the album doesn't fare well as a whole. Michelle to lament and pay homage to their shared hometown. On 'Momma,' one of The Art of Hustle’s best and most personal songs, Gotti raps about being raised by six women and a man that wasn’t his father, accounting for the highs and lows of a life built on hustling and basking in the relief of going legit.

His bars are straight-to-the-point and matter-of-fact, and it’s his willingness to open up that endears. As a rapper, Gotti is practiced but lyrically unambitious.

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